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superorganic

SaaS marketing

A SaaS marketing agency for B2C founders.Every organic channel, done for you each week.

We run SEO, AI SEO, Reddit, TikTok and Instagram content, plus your landing page and onboarding. One team and one monthly price, built for consumer apps with 1 or 2 founders.

What is a SaaS marketing agency?

A SaaS marketing agency is an outside team that gets users for a software product. It runs the channels a small team struggles to keep up with, such as SEO content, community posts, short-form social video and landing pages, and it should judge its work by sign-ups and paying users rather than likes or traffic. For a one or two founder team, the value is steady output on the channels that fit your stage.

The problem

Why most marketing agencies don't fit a B2C app.

  • 1

    Built for B2B

    Most SaaS marketing agencies work for B2B companies with sales teams. Their playbook is LinkedIn and demo calls, not consumers.

  • 2

    One channel each

    Consumer app agencies mostly do TikTok. SEO shops only do SEO. You end up managing three vendors.

  • 3

    Traffic that doesn't convert

    More visitors don't help if your landing page and onboarding lose them. Most agencies touch neither.

What we do

Everything we run for you.

Traffic, landing page and onboarding, worked on together every week.

Show what you get with
  • Reddit posts and comments in the communities your users read

    Helpful replies in the threads your users read, your app mentioned only where it fits, every link tracked.

    50posts and comments a month
  • AI slideshows for TikTok and Instagram, posted for you

    Carousels about the problems your users have, made and posted to TikTok and Instagram every week.

    3reels or slideshows a day, 5 days a week
  • Landing page rebuild that stops looking AI generated

    We rebuild your page around one clear message, so more of your visitors sign up.

    1rebuilt landing page, live in 14 days
  • Onboarding flow from signup to first value

    We design a few onboarding options, test them, and ship the one that gets users to their first win fastest.

    1onboarding flow, signup to first value

What's included

  • SEO keyword plan and 30 to 60 articles a month with backlinks to pick from
  • AI SEO, so you show up in ChatGPT, Perplexity and Google AI answers
  • 50 to 100 Reddit posts and comments a month
  • 3 to 6 AI reels or slideshows a day, 5 days a week, posted to TikTok and Instagram
  • A rebuilt landing page, live in 14 days
  • Your onboarding flow mapped and fixed, from signup to first value
  • AI UGC and human UGC creator management on Growth Team
  • Programmatic SEO, new landing pages, free tools and custom automations on Growth Team
  • Monthly report, plus weekly goals on Growth Team

Step by step

How to market a B2C SaaS from zero, step by step

Most early SaaS marketing fails from doing the right things in the wrong order. This is the order founders who grew from zero recommend.

  1. 1

    Pick one customer and one problem

    Describe a specific type of person with an urgent problem your product solves. "Anyone who wants to be productive" is not a target, and broad targeting reaches no one.

  2. 2

    Talk to users before you scale anything

    Get your product in front of real people early, even unfinished, and have as many conversations as you can. Ask how they solve the problem today and what would make them pay.

  3. 3

    Rewrite your landing page around the benefit

    Lead with the result the user gets, in their words, instead of a list of features or a vague tagline. Test the headline, because small changes above the fold can change sign-up rates a lot.

  4. 4

    Create content for people already looking

    Start with searches and posts aimed at people who know a tool like yours exists: "best app for", alternatives and comparisons. Broad top-of-funnel content pays off much later.

  5. 5

    Post about the problem on social and double down

    Share short posts and videos about the problem you solve and watch which ones get a reaction. Only put ad money behind posts that already worked organically.

  6. 6

    Scale once people pull the product

    Wait for signs like regular referrals, users who would be upset if you shut down, and growth you did not push. Then add volume. Superorganic's Growth Engine covers SEO posts, Reddit, daily reels or slideshows, and a rebuilt landing page and onboarding flow for this stage.

How it works

The system is simple.

Three parts, run together every week. Each one feeds the next.

  1. Traffic.

    Step 1

    We build organic traffic that grows every month: SEO, AI SEO, Reddit and social content.

  2. Landing page.

    Step 2

    We rebuild your page so visitors actually convert, based on what you optimize for: signups, trials or paid.

  3. Onboarding.

    Step 3

    We fix the path from signup to the first "aha" moment, so new users stick and pay.

Avoid this

SaaS marketing mistakes that waste early months

  • Targeting everyone

    A broad audience makes every message, feature and price decision vague. Narrow down to the person with the most urgent version of the problem.

  • Building in stealth for a big launch

    Adding one more feature before showing anyone, then betting on a single launch day, rarely works now that new products launch every day. Ship early and learn from real users.

  • Generic homepage copy

    Lines like "work smarter" say nothing about the reader's pain. Promise a clear result and back it up with proof.

  • Writing content with no strategy

    Publishing on any topic loosely related to your product brings readers who will not buy for a long time, if ever. Start with content for people comparing solutions.

  • Scaling channels before product-market fit

    More traffic will not fix a product people do not want. Spending on outreach, ads or retargeting too early mostly burns money.

Packages

Two packages. Both done for you.

Pick by your MRR. Switch or stop after the first 3 months.

3 of 5 founding spots left at this price

Growth Engine

67% off€900/mo

€297/mo(3-month minimum)

You save €603 every month

Founding price. Goes to €900 after 5 clients.

For: B2C SaaS with €100 to €1k MRR

  • 1 rebuilt landing page, live in 14 days
  • Onboarding flow: signup to first value, mapped and fixed
  • SEO keyword plan
  • 30 SEO articles a month with backlinks. You pick which go live, we recommend 3–4 a week
  • AI SEO setup + monthly check
  • 50 Reddit posts and comments per month
  • 3 AI reels or slideshows a day, 5 days a week, posted
  • Kickoff call + monthly call
  • Async Slack, replies within 48 hours
  • Monthly report
Apply for Growth Engine

Book a call first. You only pay if it's a fit.

Growth Team

Most complete
33% off€1,497/mo

€997/mo(3-month minimum)

You save €500 every month

Founding price. Goes to €1,497 after 5 clients.

For: B2C SaaS with €1k to €20k MRR

Everything in Growth Engine, plus:

  • 3 landing pages, one per angle, with A/B tests
  • Full onboarding flow + welcome and activation emails
  • SEO competitor gap analysis
  • 60 SEO articles a month with backlinks. You pick which go live, we recommend 3–4 a week
  • Programmatic SEO pages
  • New landing pages and free tools that bring in search traffic
  • Custom internal automations on request
  • AI SEO tracking and fixes every month
  • 100 Reddit posts and comments per month
  • 6 AI reels, slideshows or AI UGC videos a day, 5 days a week, posted
  • Human UGC creator management (you pay creator budget)
  • Weekly calls in month 1, then every 2 weeks
  • Shared Slack channel, same-day replies
  • Weekly goals + monthly report
Apply for Growth Team

Book a call first. You only pay if it's a fit.

  • 30-day money-back guaranteeNo questions asked
  • Secure payment with StripeOnly after our call
  • Real humans on SlackNo ticket queues or bots

Over €20k MRR? We'll build a custom plan. Apply and pick “€20k+”.

Free preview

Let's look what we can write for you...

Your first 3 articles for free in minutes

Free. No credit card.

What practitioners say

What SaaS founders and operators say

We reviewed the top 5 YouTube videos on “saas marketing agency” and kept the advice that holds up.

Fit

Who this is for.

We only take on founders we know we can help.

This is for you if:

  • You run a B2C SaaS, alone or with one co-founder
  • You have at least €100 MRR and payments working
  • You'd rather build than market
  • You can review content within 48 hours

This is not for you if:

  • You haven't launched yet or have no paying users
  • You sell mainly to big companies
  • You want results in 2 weeks. Organic growth builds over months

Questions founders ask.

Straight answers about how this works.

How is this different from a growth marketing agency?

Same idea, different client. We only work with B2C SaaS run by 1 or 2 founders, and we fix your landing page and onboarding too, not just traffic.

Do you run paid ads?

No. We focus on organic channels: SEO, AI SEO, Reddit and social content. Ads work better once your page and onboarding convert, and that's what we fix first.

What do I need to do?

A kickoff call, access to your site and analytics, and reviewing content within 48 hours. We do the rest.

When should a SaaS founder hire a marketing agency?

Once you know people want the product and the bottleneck is steady output, not figuring out what to build. Before that, founders learn more by talking to users themselves. An agency is most useful when you need content, posts and pages shipped every week while you keep building.

Which marketing channel works best for an early B2C SaaS?

There is no single best channel, but early wins usually come from places where people already describe their problem: buying-intent Google searches, Reddit threads and short-form video. Pick two or three, keep them consistent, and drop what does not bring sign-ups.

Should I run paid ads before organic marketing?

Most founders in this space suggest the reverse. Post organically first, see which messages people respond to, then put money behind the posts that already work. Ads on an unproven message tend to be expensive tests.

How do I know if my SaaS has product-market fit?

Common signs are paying users referring others without being asked, users who would be upset if the product disappeared, and new sign-ups arriving without you pushing for them. If those are missing, focus on the product and user conversations before adding marketing volume.

What does it cost?

Growth Engine is €297 a month at the founding price and Growth Team is €997. Both have a 3-month minimum, then month to month.

Apply

Apply for a spot.3 of 5 founding spots left.

Takes 2 minutes. If it's a fit, you'll book a call right after.

  1. Today

    Apply and book your call

    2 minutes for the form, then pick a time that works.

  2. Within 24 hours

    We confirm your call

    And look at your app, site and channels before we talk.

  3. On the call

    You get your growth plan

    The 2 to 3 channels that will move first for you, and which package fits. Yours to keep either way.

  4. If it's a fit

    You pay, not before

    We send a payment link after the call. Nothing to pay up to here.

  5. Kickoff

    We start shipping

    Content goes out every week, and your new landing page is live within 14 days.

  • 30-day money-back guaranteeNo questions asked
  • Secure payment with StripeOnly after our call
  • Real humans on SlackNo ticket queues or bots
08Where do your users come from today?
11Are you OK showing your face or story in content?
12Can you review content within 48 hours?