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superorganic

SEO for SaaS

The SaaS SEO agency for B2C apps.Articles that rank, written and published for you.

Most SaaS SEO agencies are built for B2B and charge B2B prices. We do SEO for consumer apps run by 1 or 2 founders: a keyword plan, articles with backlinks and AI SEO, every month.

What is a SaaS SEO agency?

A SaaS SEO agency is an outside team that grows sign-ups for a software product through search. It finds the searches people make when they are close to trying a tool, builds pages that rank for them and push visitors to sign up, and earns links so Google trusts the site. A good one reports trials, sign-ups and revenue, not just traffic.

The problem

Why SEO for a B2C SaaS usually stalls.

  • 1

    Agencies want B2B budgets

    Most SaaS SEO agencies price for funded B2B teams. A consumer app with a few hundred euros of MRR is not who they want to work with.

  • 2

    AI writers still need you

    The tools write a draft. You still pick the keywords, edit, add links, publish and track rankings.

  • 3

    SEO is slow, so it gets dropped

    Rankings take months. Without someone publishing every week, it stops after the third post.

What we do

What SEO for your SaaS looks like with us.

Planned, written, published and tracked every month.

Show what you get with
  • SEO keyword plan and blogs with backlinks

    We find what your users search, write articles that answer it, and get other sites to link to them. You pick which go live, we recommend 3–4 a week.

    30articles a month to pick from, with backlinks and keyword research
  • AI SEO, so you show up in ChatGPT, Perplexity and Google AI answers

    We make sure ChatGPT, Perplexity and Google AI know your app and recommend it when people ask.

    MonthlyAI SEO check, after a full setup

What's included

  • A keyword plan built around what your users search before they find an app like yours
  • 30 SEO articles a month with backlinks on Growth Engine, 60 on Growth Team. You pick which go live
  • Comparison and alternative articles for the tools your users already know
  • AI SEO setup, plus monthly tracking and fixes on Growth Team
  • Competitor gap analysis, programmatic SEO pages and free tools on Growth Team
  • A monthly report with rankings, clicks and signups from search

Step by step

How SaaS SEO works, step by step

The goal is sign-ups, not traffic. This is the order that works for most small SaaS teams.

  1. 1

    Start with the customer

    Write down who your best users are, the problem that pushes them to look for a tool, and the exact words they use for it. Support chats, reviews and sales calls are the best source.

  2. 2

    Pick keywords with buying intent

    Go after searches like "best X for Y", "X alternative", "X vs Y" and use-case terms. They have less volume than broad "what is" topics, but they are easier to rank for and the visitors are ready to try something.

  3. 3

    Check what Google already shows

    Search each keyword and look at the top results. If Google shows comparison lists, build a comparison list. If it shows templates or examples, build those.

  4. 4

    Build pages that sell the product

    Treat every ranking page as a showcase. Use real screenshots and examples made with your product, add clear calls to try it, and give an honest view of competitors.

  5. 5

    Add something only you can say

    Copying the top three results with AI adds nothing. Put in your own data, customer stories, screenshots or tests so the page is more useful than what already ranks.

  6. 6

    Earn links and measure sign-ups

    Get links from relevant sites through guest posts, interviews and data pieces others want to cite. Then track sign-ups and trials from organic search, not rankings alone. Superorganic's Growth Engine covers the keyword research, 30 SEO articles a month to pick from and the backlinks.

How it works

The system is simple.

Three parts, run together every week. Each one feeds the next.

  1. Traffic.

    Step 1

    We build organic traffic that grows every month: SEO, AI SEO, Reddit and social content.

  2. Landing page.

    Step 2

    We rebuild your page so visitors actually convert, based on what you optimize for: signups, trials or paid.

  3. Onboarding.

    Step 3

    We fix the path from signup to the first "aha" moment, so new users stick and pay.

Avoid this

Common SaaS SEO mistakes

  • Chasing high-volume "what is" keywords

    Broad informational searches look tempting, but those readers are far from buying and AI answers now often reply before anyone clicks. Start lower in the funnel where people compare tools.

  • Judging SEO by traffic reports

    Traffic that never signs up is a cost, not a win. Ask for sign-ups, trials or revenue from organic search, and be wary of reports that never show them.

  • Publishing AI rewrites of what already ranks

    Pages that repeat the top results with no new input rarely stand out to Google or to readers. Add your own examples, numbers and product screenshots.

  • Launching hundreds of pages on a new site

    Programmatic pages can work for big, trusted sites, but a brand new domain pushing many thin pages can look spammy. Start with a smaller set of strong, distinct pages.

  • Ignoring links

    Good content on a site nobody links to struggles to rank against bigger competitors. Plan link building from the start, beginning with small relevant sites and content others want to cite.

  • Pages with no path to sign up

    A page can rank and still lose the visitor if it never mentions the product. Show how the product solves the reader's problem and give a clear next step.

Packages

Two packages. Both done for you.

Pick by your MRR. Switch or stop after the first 3 months.

3 of 5 founding spots left at this price

Growth Engine

67% off€900/mo

€297/mo(3-month minimum)

You save €603 every month

Founding price. Goes to €900 after 5 clients.

For: B2C SaaS with €100 to €1k MRR

  • 1 rebuilt landing page, live in 14 days
  • Onboarding flow: signup to first value, mapped and fixed
  • SEO keyword plan
  • 30 SEO articles a month with backlinks. You pick which go live, we recommend 3–4 a week
  • AI SEO setup + monthly check
  • 50 Reddit posts and comments per month
  • 3 AI reels or slideshows a day, 5 days a week, posted
  • Kickoff call + monthly call
  • Async Slack, replies within 48 hours
  • Monthly report
Apply for Growth Engine

Book a call first. You only pay if it's a fit.

Growth Team

Most complete
33% off€1,497/mo

€997/mo(3-month minimum)

You save €500 every month

Founding price. Goes to €1,497 after 5 clients.

For: B2C SaaS with €1k to €20k MRR

Everything in Growth Engine, plus:

  • 3 landing pages, one per angle, with A/B tests
  • Full onboarding flow + welcome and activation emails
  • SEO competitor gap analysis
  • 60 SEO articles a month with backlinks. You pick which go live, we recommend 3–4 a week
  • Programmatic SEO pages
  • New landing pages and free tools that bring in search traffic
  • Custom internal automations on request
  • AI SEO tracking and fixes every month
  • 100 Reddit posts and comments per month
  • 6 AI reels, slideshows or AI UGC videos a day, 5 days a week, posted
  • Human UGC creator management (you pay creator budget)
  • Weekly calls in month 1, then every 2 weeks
  • Shared Slack channel, same-day replies
  • Weekly goals + monthly report
Apply for Growth Team

Book a call first. You only pay if it's a fit.

  • 30-day money-back guaranteeNo questions asked
  • Secure payment with StripeOnly after our call
  • Real humans on SlackNo ticket queues or bots

Over €20k MRR? We'll build a custom plan. Apply and pick “€20k+”.

Free preview

Let's look what we can write for you...

Your first 3 articles for free in minutes

Free. No credit card.

What practitioners say

What SaaS SEO practitioners say

We reviewed the top 5 YouTube videos on “saas seo agency” and kept the advice that holds up.

Fit

Who this is for.

We only take on founders we know we can help.

This is for you if:

  • You run a B2C SaaS, alone or with one co-founder
  • You have at least €100 MRR and payments working
  • You'd rather build than market
  • You can review content within 48 hours

This is not for you if:

  • You haven't launched yet or have no paying users
  • You sell mainly to big companies
  • You want results in 2 weeks. Organic growth builds over months

Questions founders ask.

Straight answers about how this works.

How long until SEO brings signups?

New articles usually take a few months to rank. That's why we work in 3-month blocks and keep publishing every week, so each month builds on the last.

Do you only do SEO?

No. SEO is one part. Both packages also include Reddit, AI slideshows, AI SEO, a landing page rebuild and onboarding work. If you only want articles, an SEO-only agency or tool may suit you better.

Who writes the articles?

We do. We use AI tools for research and first drafts, then edit every article so it sounds like your product. You approve the first ones before they go live.

Do I need a blog already?

No. If you don't have one yet, we sort it out with you in the kickoff.

Is SEO worth it for a B2C SaaS?

It works best when people already search for the problem you solve or the type of tool you sell. If your product creates a brand new category that nobody searches for yet, social content and communities like Reddit usually bring users faster, and SEO grows as awareness does.

What pages should a SaaS SEO agency build first?

Start with pages close to a sign-up: alternatives to well-known competitors, direct comparisons, "best tools for" lists, use-case pages and a clear pricing page. Broad educational posts can come later, once these exist and link to them.

How long does SaaS SEO take to show results?

SEO is slower than ads, and no honest agency can guarantee rankings. Specific, low-competition keywords tend to move first, which is why a new site should target those before broad terms. Track early signs like rising impressions and new keywords in Google Search Console while sign-ups build up.

Does SaaS SEO still matter now that people use ChatGPT?

Yes. AI tools lean on pages that already rank and on sites that others cite, so strong SEO also raises your chances of being recommended in AI answers. What has changed is that broad questions get answered without a click, so buying-intent pages matter more than before.

What does it cost?

Growth Engine is €297 a month at the founding price and Growth Team is €997. Both have a 3-month minimum, then month to month.

Apply

Apply for a spot.3 of 5 founding spots left.

Takes 2 minutes. If it's a fit, you'll book a call right after.

  1. Today

    Apply and book your call

    2 minutes for the form, then pick a time that works.

  2. Within 24 hours

    We confirm your call

    And look at your app, site and channels before we talk.

  3. On the call

    You get your growth plan

    The 2 to 3 channels that will move first for you, and which package fits. Yours to keep either way.

  4. If it's a fit

    You pay, not before

    We send a payment link after the call. Nothing to pay up to here.

  5. Kickoff

    We start shipping

    Content goes out every week, and your new landing page is live within 14 days.

  • 30-day money-back guaranteeNo questions asked
  • Secure payment with StripeOnly after our call
  • Real humans on SlackNo ticket queues or bots
08Where do your users come from today?
11Are you OK showing your face or story in content?
12Can you review content within 48 hours?